Guides for agencies that run many clients

Practical guides on client reporting, Google Ads audits, SEO and AI search, and running an agency with many clients. From the team behind Agency Lookout.

Client reporting

The monthly client report template that gets read (and renews the retainer)

A page-by-page monthly marketing report template for agencies, built around one idea: show the work you did, not just the charts. Sections and order.

October 22, 2026 · 4 min read Google Ads

The Google Ads audit checklist agencies actually use (40 checks, with thresholds)

A working Google Ads audit checklist for agencies: conversion tracking, wasted spend, bidding, budgets, settings and creative, with pass/fail thresholds.

October 22, 2026 · 6 min read SEO & AI search

Organic clicks are down but rankings aren't. How to explain AI search to clients

AI answers are cutting clicks on pages that still rank. What to measure instead, how to report it, and what to say to a client who sees traffic falling.

October 22, 2026 · 5 min read AI for agencies

What an MCP connector actually lets Claude do for your agency (and what it shouldn't)

MCP connectors let Claude work directly with your clients' data and websites. What that means in practice, real examples, and the safety rules to insist on.

October 22, 2026 · 5 min read Agency operations

Why agency audits don't get fixed, and the follow-through system that changes it

Most audit findings never get actioned. A simple finding-to-task-to-recheck system for agencies running many clients, and the three rules that make it stick.

October 22, 2026 · 4 min read