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Google Ads

Audits, wasted spend, budget pacing and conversion tracking across many accounts.

Google Ads

The Google Ads audit checklist agencies actually use (40 checks, with thresholds)

A working Google Ads audit checklist for agencies: conversion tracking, wasted spend, bidding, budgets, settings and creative, with pass/fail thresholds.

October 22, 2026 · 6 min read